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Earth Day issued by the Environmental Protection Agency, 1970

The first Earth Day was held on 22 April 1970 with the aim of raising awareness of environmental issues.

It also helped to consolidate the new environmental movement which was growing out of a climate of social conscience and contemporary interest in alternative lifestyles. This photomontage likely reproduces one of the works on show in the exhibition advertised by the poster. The gas mask is a monstrous image in itself and, combined with the globe, it raises the spectre of a world suffocating from pollution.

Earth Day, designed by Robert Leydenfrost and photographed by Don Brewster, issued by the Environmental Protection Agency, 1970
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Museum number: E.329-2004 © Victoria and Albert Museum, London, 2004

More Acquisitions

Acquisitions

MOZAMBIQUE by Olivio Martínez for OSPAAAL, 1970

The OSPAAAL posters in particular reveal the idealistic spirit at the core of the Cuban Revolution, intent on eradicating imperialism globally.

Acquisitions

Man needs rain forests too by Tom Eckersley for WWF, 1982

This is a screen printed poster depicting a stylised monkey, with orange hair and a blue face and hands, against a black background.

Acquisitions

Earth Day issued by the Environmental Protection Agency, 1970

The first Earth Day was held on 22 April 1970 with the aim of raising awareness of environmental issues.

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