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Man needs rain forests too by Tom Eckersley for WWF

This is a screen printed poster depicting a stylised monkey with orange hair against a black background.

The monkey’s upper body fills much of the poster; one arm reached into some foliage at the top of the image, while his other hand points to the slogan which begins in the bottom third of the poster.

The poster reads: ‘The tropical rain forests are home to half of all the plant animal and insect species on earth, and are watersheds that prevent erosion drought and flooding. Help the WWF save them from destruction.’ The World Wide Fund for Nature, also known as the World Wildlife Fund (WWF), was founded in 1961 and is the world’s largest conservation organization.

Man needs rain forests too, by Tom Eckersley for WWF, 1982
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Museum number: E.194-2004 © Victoria and Albert Museum, London, 2004

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MOZAMBIQUE by Olivio Martínez for OSPAAAL, 1970

The OSPAAAL posters in particular reveal the idealistic spirit at the core of the Cuban Revolution, intent on eradicating imperialism globally.

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Man needs rain forests too by Tom Eckersley for WWF, 1982

This is a screen printed poster depicting a stylised monkey, with orange hair and a blue face and hands, against a black background.

Acquisitions

Earth Day issued by the Environmental Protection Agency, 1970

The first Earth Day was held on 22 April 1970 with the aim of raising awareness of environmental issues.

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